Need to make some great displays for your store? Here are a few things to consider when putting together displays:
• Decide on a theme
Always be sure that a display isn’t just a random grouping of stuff that you’re trying to get people to buy. Find products that fit together like a kitchen display with mixing bowls, recipe books, and specialty foods. Add a little unpredictability with some greeting cards in case they are buying the item as a gift. Small surprises in displays will help you in getting your customers to add to their purchases.
• Have a focal point.
Displays need to grab people’s attention and having a prominent product, one that is either large or brightly colored, will help to create interest in the entire display. Because customers may be looking at the product from a distance, smaller details or items will be lost, so having a large stand-out product will help catch their eye. Can’t find a product that screams for attention? Even a brightly colored sign or piece of fabric will do the trick.
• Use contrasting colors to help product stand out.
Grouping items together in contrasting colors can make a strong statement. Product needs to stand out and blending in with the surroundings creates a display that customers will walk right past.
Want more tips? Bob Phibbs, the “Retail Doctor” has put together a few tips on what to do when creating a display for product in your store. You can find the article here on his website.
Don’t know who Bob Phibbs is? He is an expert on business strategy, customer service, sales, and marketing. Phibbs also owns a publishing firm and has started two successful businesses.
Got any more ideas for those business owners trying to make every square foot of their store count? Share your ideas or what you have done in your store that has made it successful.
I’m renting a space starting in January.
I saw your add in Country Business.
Do you sell wholesale?
I can’t make it to Atlanta.
I’ll try Ohio Wholesale INC & see what comes up.
I like what I see in your add.
Jan
Yes we are a wholesale company and you can view our items at http://www.ohiowholesale.com. We also have a sister company called Kennedy’s Country Collection. The Kennedy’s website is http://www.kennedyscountry.com. If you are not already registered as a customer with us and would like to place an order online you will need to sign up as a customer by clicking on the Register button at the top of the page. Though we’d love to see you in Atlanta, all of our products can also be seen online!